SAN FRANCISCO, Sep. 1, 2010 (Xinhua News Agency) -- Apple Inc. (NASDAQ:AAPL) on Wednesday unveils a new version of its TV set-top box which is smaller and cheaper.
The new Apple TV is a quarter of the size of the previous version and can be easily held in people's hand, Apple CEO Steve Jobs said at a media event held in San Francisco.
It supports movie streaming from Netflix Inc. (NASDAQ:NFLX) and allows TV show rental at the cost of 99 cents.
Jobs also announced that the price of the Apple TV will come down from 229 dollars to 99 dollars.
